truePR Launches Email Newsletter Management System

Martin Bolton 16/10/04

truePR claim to have the most complete package for Internet-based, permission-marketing available today. e-News generates higher enquiry rates than traditional print and it tracks the reading habits of every single recipient, 24-hours a day, allowing you to tailor future mailings to target more people.

Big claims from a British company which is going into a US marketplace, so we tried to find out a bit more about them. e-News has been designed and developed with Catalyst Communications, one of the UK's leading technology PR consultancies.

Will Grafton one of the directors of truePR said "Now, the design and copywriting skills employed to create paper-based publications are available for today's Internet-rich environment. And it couldn't be easier."

"Just talk through your material with us and we'll do the rest. Additional research, writing, photography, layout, delivery - everything to ensure your electronic newsletter works for you. And at an all-inclusive price no matter how many you send out."

"So, the influence of traditional Newsletters can be yours to wield electronically. Simply, rapidly and affordably."

The most powerful feature of the system is the newsletter tracking which can answer all the questions below

• how many people opened the newsletter?
• which articles did they read?
• how often was each article viewed in total?
• which readers read a particular article?
• when did they read them?
• did the reader use any of the hyperlinks to access additional information

Now this stuff is interesting, resources can be focused dependent on the results of previous newsletters. Follow-up calls can be made with prior knowledge of what the customer might be interested in. This system could go far if it is marketed correctly in the UK, given that it is all op-in and primarily aimed at business to business users it is the legal side of email marketing.

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