KWIK FIT FINANCIAL SERVICES TO FOCUS ONLINE AND DOUBLE MARKET SHARE WITH AMBERGREEN

Ambergreen Press Release 11/03/04

Kwik Fit Financial Services (KFFS) aims to double its market share within 12 months using search marketers, Ambergreen, to lead its e-commerce strategy.

The six figure deal will run over two years and form the corner stone of KFFS’s growth strategy to double revenue and constantly provide the best possible customer service.

Ambergreen will develop the e-commerce function of the KFFS site and boost its web presence. Parallel to this Ambergreen will generate the volume of traffic needed to achieve KFFS’s business objectives.

Michael Lynch, Kwik Fit Financial Services e-commerce manager, comments: “Our main focus for 2004 is to develop our website so that it meets the changing needs of our customer and the business. 

“Our primary criteria for selection was that the strategy be both ethical and effective. Ambergreen has an impressive reputation for ethical marketing and its status within the search industry has secured its position as one of the top search marketing companies in the UK.

“We are confident that Ambergreen’s track record in driving online traffic and profits will help us achieve our goal to double market share within 12 months.”

The strategy includes the re-design of the website, specialist search engine optimisation and e-marketing.

This announcement consolidates Ambergreen's position in the automotive and financial services markets and further strengthens its name for delivering high returns on investment to UK companies like Autotrader and Tesco Personal Finance.

Tino Nombro, Ambergreen Managing Director, explains:

“This campaign is a perfect opportunity for Ambergreen to combine our knowledge and understanding of two sectors - financial services and the automotive market. This is an exciting time for Kwik Fit Financial Services and we are proud to be associated with the company and able to contribute directly to its success as it grows and enters new markets.”

The website will be re-designed to improve the look, content and functionality of the site. This will be determined primarily by the requirements of the customer in terms of ‘usability’ and optimisation in terms of ‘visibility’ to the search engines.

Ambergreen will use specialist search optimisation techniques to boost KFFS’s ranking across the key search engines including Google, Yahoo! and MSN.

The KFFS website was initially launched as a traditional brochure site – presenting a portfolio of the products and services available to its customers. Since launch the site has been developed to streamline customer service and offer full online quote functionality for its core product, private motor insurance.

KFFS already has competitive advantage in the market place having secured excellent rates from its insurers along with online quote functionality and superior outbound calling capabilities.

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