SponsorMatch ™ graphical search marketing finally provides a brand friendly alternative to text ads! - 06/05/04

Nvidium Press Release 06/05/04

Who decided consumers only want text on search result pages? People like creativity, and although they don’t want pages flooded full of banners, skyscrapers and other irrelevant ad formats, SponsorMatch’s 2 contextually targeted placements add another exciting (and useful) dimension to search results.

The Nvidium SponsorMatch ™ platform is quite similar in terms of business model to the leading paid search syndication providers, being made up of Advertisers and ‘Partners’ (who display SponsorMatch ™ ads in return for a share of the revenue). Advertisers choose the keywords that they wish to appear on, and when a relevant search is made the SponsorMatch ™ system displays their 125 x 125 creative across partner sites.

SponsorMatch ™ opens up new opportunities for those companies looking to establish, or build on their branding, and provides an endless range of creative opportunities for more innovative marketers.

For example, a travel client can host a flight selector (choose destination and date) at the top right of the search results page through SponsorMatch ™, or a gambling client may choose to display the latest odds on a ‘scrolling billboard’. Search is even more relevant, and fun.

SponsorMatch ™ will add a new dimension to search results by combining the relevancy and trust that sponsored text-based results provide with the creative freedom of a multi-media placement.

About Nvidium

Established in 2000, Nvidium’s people create great media opportunities, either through business partnerships or by developing in-house properties such as Lookfour.com, that provide advertisers with new and innovative ways to reach their customers.

 

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